Advertising Gone Mad

From http://www.tommyvallier.com/2009/07/23/digg-advertising-gone-mad/ –
The ads are therefore taking up 49.35% of the viewable space. Let me repeat that: fourty-nine point three five percent. For advertisements. That’s MASSIVE.

Tommy Vallier gives a breakdown of space use on Digg’s homepage, and it’s not flattering.

The ads are therefore taking up 49.35% of the viewable space. Let me repeat that: fourty-nine point three five percent. For advertisements. That’s MASSIVE.

~ Tommy Vallier

It gets even worse once the white-space is accounted for, with two thirds of the screen real-estate dedicated to advertising.